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"Successful Marketing Tips, Techniques and Secrets
Course"
The Insider's Guide to
Direct Mail Marketing

Take a look at just a few of the proven tips and techniques you'll learn from this FREE course:

  • Your success in direct mail depends on 4 things… do you know what they are and their order of importance? You must!

  • The 5 key characteristics your target market must have in order for you to succeed with any direct mail effort… if your market fails any of these tests, it's a poor candidate for your project.

  • Mailing list secrets exposed!!! Which lists work and which lists don't!

  • Bulk or first class? … which is better for your test mailing?

  • The seemingly obvious, (yet little understood) ways to package your products for maximum success and profit!

  • Do testimonials really work?

  • Want to know the best and worst bonus items to use?

  • Does your mailer look like "junk mail"?

  • What's the most often used (and most profitable) premium?
  • The key rule for success when selling video tapes as part of a package!

  • What the "out of box experience" is and how it can keep refunds down to almost nothing!

  • How to keep prospects from putting your letter aside - and how to get them to order now!

  • The parts of a sales letter you need to succeed in the mail!

  • Does offering overnight delivery increase orders?

  • Discover 18 proven tips for getting "in the mood" to write a bulls-eye targeted sales letter that pulls in orders like mad!

  • How to get a "reluctant recipient" to read your letter!

  • Why you should read at least 50 winning headlines before you even sit down to write!

  • Your letter is junk mail!… if you headline contains these two phrases. What are they?

  • Can a picture or clip art work in your sales letter?

  • What salutation is best for your letter?… a customers first or last name?

  • The 14 most common salutations, and how to know which one is best for your project!

Several times a week I'll provide you with valuable marketing information and strategies that have been proven and tested by hundreds if not thousands of successful businesses of every type, size and locale.

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